Video streaming is a technology that allows a user to view video content over the Internet without having to download media files first. Video streaming specifically refers to online video content, such as movies, TV shows, broadcasts of live events, and online videos produced by public content creators. , but a broadcast can also include audio content such as music, podcasts, and more.
What is a live video streaming service online?
Live broadcasting is the practice of broadcasting that provides audio and video of events in real-time to online viewers, Live broadcasting is becoming more and more popular in the professional world, as it helps businesses and organizations to connect with their audience at a deeper level despite the barrier of physical location, and the increased reach of the event It is the reason why live broadcasting continues to spread.
Broadcasting live events online can be effective and impactful in a variety of contexts because it allows professionals to share in-person events, service offerings, live advertisements, online lessons, and more. The main advantage of live broadcasting is that you can connect with a wider audience all over the world.
Advantages of live video streaming service over the Internet
The live video streaming service over the Internet has several advantages, including:
1. High quality broadcasting
When you are broadcasting with a free platform or your own servers, it is difficult to achieve high quality broadcasting, you must have a live streaming service with a strong infrastructure and good content delivery network (CDN) to achieve high quality video, CDN acts as a global delivery system It distributes your content using a private (CDN) server.
2. The potential of a larger audience
With live broadcasts, you can invite as many people as you want to “come” to your event, sometimes people are interested in attending a particular event, but cannot attend in person due to work commitments or increased expenses, live broadcasting of your event can make your content Within reach of those people you wouldn’t otherwise reach, you can reach anyone in the world remotely through live streaming, where you are no longer limited by geographic or size restrictions.
3. A variety of content use
Live broadcasting is not limited to live video and audio streaming services only, as you have the flexibility to use a variety of forms of video and multimedia content, including images, text, and live chat, and many platforms offer a great deal of flexibility to access different presentation methodologies, Furthermore, you can repurpose your live streams into on-demand content, as this allows you to maximize your viewership.
4. Ease and convenience
A common myth about live broadcasting is that it is technically too difficult to set up for the average person. On the contrary, a live broadcast can be very simple. All you need is relevant video and audio equipment, an internet connection, an encoder, and a trusty streaming platform. Many professional broadcasting services provide in-depth documentation and tutorials to help broadcasters use their platforms, and professional broadcasting services make it easier for businesses to go live and connect with a wider audience.
5. Tracking Analytics
It is important to be able to track the success of a live event in terms of viewership and viewer behaviour, as with many video streaming services, you can see relevant metrics such as viewer numbers, engagement, and behaviours. This data will help you better define your audience, and in At this point, you can assess the aspects of the broadcast that you may need to change for future events, this in turn will help you improve your overall content and strategy.
6. Customer Support
Technical issues can be difficult to troubleshoot, especially if you have minimal live streaming experience. Fortunately, using a live streaming service usually means you have access to a knowledgeable 24/7 customer support team when problems arise, and If you are broadcasting yourself, your only support will be ( Google ) or information you already know about live broadcasts, a reliable live streaming service will provide you with continuous customer support and will guide you through any difficulties you encounter, when streaming content live, you need a live support team by your side.
7. Mobile Broadcast
Most potential viewers are likely to use smartphones and other smart devices, since today consumers watch nearly half of online video content through a mobile device, odds are that the majority of viewers will follow you via mobile broadcast.
It is important to keep abreast of these live broadcasting statistics and trends and to ensure that consumers can easily access live broadcasting via smartphone, as most platforms allow you to stream your content to mobile devices and tablets through a dynamic HTML5 player, unlike Flash technology. ) Old.
8. Monetize your videos
Fortunately, many professional streaming services are equipped with a variety of tools to monetize your video. One way is to charge viewers to watch a live broadcast as they pay for a movie or concert ticket. Viewers can pay via a pay-per-view or monthly subscription model.
Many live streaming platforms also give you the option to monetize with sponsored ads. The benefit of free platforms here is that you control what ads are shown. One of the biggest advantages of live streaming is that it gives your business more ways to earn money.
9. Privacy and Security
Privacy and security are now more important than ever as piracy has reached an all-time high, and more than (80%) of global piracy on the internet can be attributed to illegal streaming services, with the total number of pirated videos totalling more than ( 230 billion views a year.
Free streaming platforms such as DailyMotion and YouTube do not have real privacy or security tools, so it is almost impossible to restrict access to your content. However, paid tools are usually equipped with both privacy and security features. This maintains your content and your CMS.
10. Experience streamlined broadcasting
With all the advantages we mentioned above, it is safe to say that live streaming with a professional service helps simplify your streaming experience, with all your broadcasting tools on one easy-to-use platform, it is very easy to get started, as most platforms include all the tools you need To host, manage, monetize and present your content.